What is Google AdSense?
AdSense is a nice way to monetize your traffic, and it's very easy to implement. It's one
of my top earners and has been since 2003. (See the video about my earnings further
down.)
 | Untold Facts About AdSense you need
to know in order to succeed with the program!
Yes, the money can be great, but if you don't
learn how to build a site that attracts targeted
traffic then you won't make much from AdSense.
Don't pay a cent for these "Get Rich Quick"
books on AdSense. Many of them are all hype.
Learn all you need to know for free.
Right click and "Save As" to download this book. |
Google.com earns most of its revenue by allowing other website owners to advertise on
their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying
these same text ads on your site. In other words, you're helping Google advertise and
they pay you a percentage (roughly 60%) of what they earn.
This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for
information purposes, you can still participate and make decent money with AdSense --
or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an
excellent way to earn your money back and then some.
The commission you receive per click depends on how much advertisers
are paying Google for the particular ad. You will earn a share of that amount.
I've heard of earnings anywhere from 2 cents to $15 per click.
How Much Can You Earn With AdSense?
So it is logical to believe that keyword phrases like debt free, employment, make
money, mp3, sex, etc. may earn you more per click since these are highly competitive
keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked
from your site, you can still login to your account at any time and see the total amount of
revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can
calculate that your average click-thru commission was $1.40 per click. That's as detailed
as their stats will get. Also remember, that's only an average. You won't know how
much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive
to your own site, how well the ads match your audience's interests, the placement of the
ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a
much easier time creating a generous amount of content on that subject.
Creating Your Website for AdSense
Before you even begin your site, make sure you've come up with a topic that you feel
you know plenty about. That way it will be easiest to write a lot of content.
The more content you have, the better chance you have getting accepted into the
program. Also, the more content, the greater the earning potential. AdSense is
nothing but a numbers game. If you want to make a lot of money, prepare to write a
lot of content and learn how to market your site.
Now let's talk about building your website. There are two ways you can approach this:
1) Do it Yourself (DIY) from scratch
2) Use Site Build It! (SBI!)
The Do It Yourself Method
I've actually used both methods for building my site and there are advantages and
disadvantages to both.
If you use the DIY method, you will have to go and register a domain (yoursite.com)
and then sign up for a web host and build your pages.
Decide if you want a static website like this or a blog. If you don't know the difference,
this article will help you out.
Averaging between $3 and $10 per month, the DIY method is usually the most cost
friendly of the two but you are mostly on your own in terms of learning how to create
your web pages and adding the AdSense code to your site.
Web hosts are generally there to house your site. They don't specialize in helping you
market and optimize your site for the search engines to help you get traffic. So don't
expect a lot from them in terms of helping you market your site and making money with
Google AdSense.
This is not necessarily a bad thing. I had to learn how to build this site on my own and
it wasn't very difficult.
I now manage all of my static sites with Dreamweaver. My blogs use WordPress.
Use Site Build It! - A Web Host Made for AdSense
This is a revolutionary web host like no other. I use it for my site, flat-stomach-exercises.com,
and after only 11 months the site was earning over $700 per month for AdSense alone.
Two years after launch, the total monthly earnings shot up to $2,000 to $2,500.
Today, the site continues to earn money from AdSense yet I have no products to sell. I'm
simply offering information on a topic I know a lot about and SBI showed me how to
rank high in the search engines for various keyword phrases. Over 90% of traffic comes
from the free search engines.
The reason SBI! is different from the other do-it-yourself hosts is that first it provides all
the web page building and marketing help all in one place. Your domain registration,
web hosting and marketing help come with the price..
Find out why I think SBI! is best for AdSense.
How to Join AdSense
When you are accepted, simply copy and paste the provided HTML code into any page
that you'd like to show the ads. If you've done a good job of defining the content on your
web pages, the ads that show should be relevant to the content of your page...increasing
the chances of click-thrus by your visitors.
You can either display the ads vertically along side the page like Google does or in a
banner-like formation horizontally across your pages. The placement is up to you.
You can even customize the colors to match your site's theme.
Tips on Succeeding With AdSense
Here are some tips for achieving success with Google AdSense.
Build Traffic
AdSense is all about targeted traffic. The more people you have on your site that are
actually interested in what you have to offer, the more you will potentially make.
Experiment
Test ad sizes, images vs. text, play around with colors, you name it. I personally like to
have my ads match the background of my site so they blend more.
Create Channels
Channels allow you to see what units are working best. So if you are adding an
AdSense unit to your header, you should create a channel called (name it Header,
for example) so you can track its performance in your reports.
I think it's important to maximize your click through rate (CTR) so you can attract
more advertisers (just my opinion based on logic.) So I remove channels/units that
perform significantly lower than others.
Advertisers want to advertise on sites that will give them the most clicks,
right?So it makes sense to optimize your account's CTR as much as you can.
So how do you create channels?
When you are creating a new ad unit, you are presented the option of creating a
custom channel on the first screen...
Set Units to "Targeted"
When you target your custom channel units, you make them available to Placement
advertisers who may want to advertise on your site directly. These advertisers pay
more so you earn more per click.
It's super easy to set this up.
Just click "My Ads" from your account, then select "Custom Channels". Click the
channel you want to target and click the box for targeting as illustrated below...
Avoid Free Hosts
I know times are tough economically and a lot of you don't want to pay for a website.
But the facts don't lie. Successful website owners invest money. Period.
I have yet to open up a magazine and see a successful site featured hosted on
Blogger.com or another free host. Never. And I've been out here since 1998.
If you want the search engines and people to take your site seriously, you have to
own your site. And if you don't do this, I question your dedication.
Even if it means you have to wait and save your money for 6 months to buy a domain
and hosting. I'd rather you do that then take shortcuts with free hosting.
I cannot tell you how many e-mails I receive monthly from people who regret the
decision to start off free. Once they realize the limitations, they decide to move to a
paid host and are left with the intimidating task of moving all their files over. Don't
put yourself in that situation.
Not Getting Approved?
People often ask me why they can't get approved for AdSense. It's tough to answer
because I do not work for Google, so I can only guess.
Many times it's because there are not enough pages on your website. I tell people to
shoot for at least 15 pages at the very minimum, and make sure your content is very
niche -- centered around ONE topic.
Google doesn't like sites that cover too many different topics because it's hard to
target ads. The more focused your content is, the better.
Also, check your grammar, spelling, layout etc. Remember you are partnering with
Google and they don't like to see messy sites with poor/confusing navigation structures.
Getting Disabled From AdSense
Recently, a lot of publishers have been getting their accounts disabled for "fraudulent
or potential fraudulent click activity."
This has frustrated a lot of AdSense publishers because many claim they have done
nothing wrong and how in the heck does Google define "potential?"
No one really knows.
Remember, Google earns its money from advertising. The ads that appear on
your pages are costing someone money every single time a click is registered.
Google is watching clicks like a hawk, especially with newer accounts.
So if they sense A-N-Y-T-H-I-N-G out of the ordinary or feel you are getting traffic
from places that may may produce bot/automated/fraudulent clicks, they will disable
your account to protect their advertiser's money.
They used to disable when they confirmed fraudulent clicks, but now they will disable
even if they see potential risk with your account -- whatever that means.
Then they refund the advertiser their money -- which is why you don't receive a check for
money earned if you are disabled.
Unfortunately no one really knows exactly what the threshold is for determining your account has "potential fradulent clicks."
And to make things worse, their communication when you are disabled is automated
and there are usually no warnings -- which is unfortunate and frustrating for people who
have done nothing wrong. There's also no way to reach out for definitive answers and
appeals usually fail.
It's Not Our Money... Unfortunately
As frustrating as it is to get disabled from AdSense, keep in mind, Google is
SHARINGtheir advertising money with us.
If there was no AdSense program, all of that money we're earning would be Google's
anyway. So ultimately it is their money, not ours.
I know that's tough to hear and I can imagine it does feel like your money was taken
from you, but when we all "accepted" the terms and conditions upon signing up, that is
basically what we were agreeing to.
There are no guarantees with AdSense.
Now I do believe that the system has kinks, and I believe some innocent people are
disabled, but that's why you cannot put all your income eggs in one basket.
Google has to protect their advertiser's money.
No one is safe from getting banned... not even me... and it's just one of those things
that comes with the territory if you decide to join the AdSense program.
Google will always safeguard their advertisers because they are their
customers -- not us. And if they feel their money is being wasted on fraudulent
clicks (even if it's only potential), they won't stand for it.
Google AdSense Alternatives
If you were disabled from the program, here are some alternate programs you can try...
Don't ever depend on AdSense as your main ncome source. Diversify and learn to
make money in other ways.
source: www.2createawebsite.com
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